Cocoa Beach Pier $5 million widening project.

COCOA BEACH — Cocoa Beach Pier officials plan to spend roughly $5 million widening and remodeling the iconic structure over the next several years.

Westgate Resorts bought the aging landmark in April 2014. Since then, company officials say they have already invested more than $4 million revamping the historic pier, which debuted in 1962 as Canaveral Pier during the days of NASA's Mercury space program. Future expansion plans will widen thinner portions of the pier to add more restaurant and retail space.

The 800-foot pier will not be lengthened.


The leader of one of Orlando’s largest privately held companies has bought a Central Florida landmark with plans to renovate the iconic tourism destination.

David Siegel, president and CEO of Westgate Resorts and business associate Jim Gissy have purchased the historic Cocoa Beach Pier from the Stottler family, who built the pier in 1962.

Dennis Conklin of Windermere Real Estate Company represented the seller, and Michael Gissy of Southern Sites, LLC represented the buyers in this transaction.

Related: David Siegel: What’s next for Cocoa Beach Pier

The 800-foot-long pier currently is home to five restaurants and bars, as well as several gift shops. Siegel and Gissy plan to revamp the pier into a premier family dining and entertainment destination in the Central Florida market.

“A large part of my family grew up in the Cocoa Beach area, and we have many wonderful memories of the time spent here,” Siegel said, in a prepared statement. “We are honored to become the custodians of this magnificent landmark, and we are fortunate to have the resources necessary to ensure that the legacy of the pier is protected and renovated in a first-class manner.”